Posts tagged with Affiliate

Cross-device tracking in the affiliate channel: Which method is best?

We are all surrounded by importance of mobile use in today’s industry, it gets rammed down our throat at every opportunity!

Cross-device tracking is an important and crucial development to enable us to better understand customer behaviour.

This is particularly true when looking to assign a sale correctly to an affiliate in our channel and also to have the ability to view the value of a channel that works on a last-click-wins basis. 

2 comments
acquire logo

Start Me Up! Acquire: starting a new affiliate business

In our regular Start Me Up feature we rarely feature new agency-side ventures.

However, with Acquire we're making an exception and that's because the affiliate management company's co-founder is Tom Wright, 2013 winner of The Digitals Rising Star award.

We caught up with the co-founders to ask what it's like to start your own affiliate business.

1 comment
nokia referral marketing

Referral marketing: how Nokia sends brand traffic to retail partners

You're a big brand but you don't sell from your website, so what can you do about it? 

Nokia is using its website, Facebook, email and even paid ads to push its brand traffic towards its retail partners.

Rob Durkin, Co-Founder and Head of Innovation at FusePump, spoke at this year's JUMP with Jonathan Lewis-Jones from Nokia, about how they've turned brand traffic into sales, despite not selling direct.

Below I’ll give some details of Nokia’s work, but first some general comments from Rob on the place for referral marketing.

Presentations from this year's Festival of Marketing are available to Econsultancy subscribers. You can access the JUMP presentations here.

0 comments

Australian retailers embrace affiliate marketing [infographic]

The Australian Affiliate Marketing Benchmarking Survey was released by dgmAustralia last week, revealing that affiliate marketing is on the rise amongst Australian retailers.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market. 

0 comments

Australian retailers embrace affiliate marketing

Affiliate marketing is on the rise amongst retailers in Australia, with three in five indicating they have increased their spend on the digital channel in the past year, and the same number saying they will continue to do so next year. 

The findings come from the Australian Affiliate Marketing Benchmarking Survey, released by dgmAustralia last week.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market.

4 comments

Calling all UK affiliates: the 2011 Affiliate Census is now live

In partnership with A4u, Econsultancy has this week launched the 2011 Affiliate Census, which is aimed at shining a spotlight on the affiliate publishers who drive billions of pounds in revenue for advertisers every year. 

1 comment

The case for two-tier affiliate marketing

Does the “traditional” affiliate model still have a place? In this article, I'll be highlighting the case for a two-tier approach to running an affiliate campaign.

It is now 11 years since the emergence of affiliate marketing in the UK, and there is no doubt that the channel has evolved considerably in that time.

In fact, I would argue that it has moved from being a self-contained channel to the situation we now have where “affiliate marketing” is just a catch all term for CPA based performance activity that happens through an affiliate network. 

13 comments

Mobile commerce through the affiliate channel

2011 is anticipated to be the year of mobile commerce and a strong performance over the Christmas period intimated that mobile commerce was really taking off.

This post firstly examines the rise in affiliate sales that have been seen through mobile devices across the Affiliate Window platform. It then investigates the impact that has been seen across two advertisers on the network that have fully optimised mobile sites and uncovers some interesting findings.

7 comments

Can you control your brand when using affiliates?

Brand control through affiliate marketing: is it an oxymoron? Maybe. A bone of contention with affiliates? Probably. A real concern for brands? Definitely.

In this post I will look at how to ensure that you retain brand control when working with affiliates...

5 comments

Three easy to avoid affiliate email mistakes

I'm an affiliate. I've been one for years. I get really frustrated when I get emails from merchants, or worse; their affiliate agency, that are useless. It happens too often and all these mistakes are so easy to avoid.

3 comments

Those websites Google does not like

While discussing the type of sites Google does not like some people may think of the (allegedly) leaked quality rating guidelines that (allegedly) came from the search engine. However, Google does publicly discuss the type of site it dislikes.

There is a document in circulation in the search industry which people claim to be a copy of Google’s 2007 guidelines to their quality testers. Google does use humans to rate the quality of the search results. Google argue they do not use humans to change the search results.

3 comments

10 differences between UK and US affiliate marketing

A month after our UK affiliate census went live, we’ve just published our first US Affiliate Census, produced in association with MediaTrust. I thought it was worth outlining some of the key differences - and also the similarities - between affiliate marketing on either side of the Atlantic.

Both the US report and the UK Affiliate Census (produced in association with Affiliate Window), were based on surveys of affiliates carried out in January.  

8 comments