Posts tagged with Appliances Online

How Appliances Online went from 2,500 to 1m Facebook fans in just two years

Online electrical retailer Appliances Online (now rebranded as AO) has seen impressive growth on its Facebook page, recently hitting the milestone of 1m likes. 

According to AO, it is also making Facebook sell, something not all retailers have managed to do

It has seen a 60% in branded search traffic, which has led to a 58% uplift in sales driven by brand terms. 

To find out the secrets behind this growth, I've been asking AO Social Media Manager Yossi Erdman...

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