Posts tagged with Awd

The A to Z of mobile marketing: 26 trends to inspire you

2014 is another exciting year for mobile.

With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.

This is the definitive A to Z guide to mobile marketing and commerce. Enjoy...

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Have responsive and adaptive design made the app vs mobile web debate irrelevant?

A few years ago, there was much debate around the best mobile solution for businesses: native apps or stand alone mobile sites

To summarise the argument, apps allowed more functionality (geo-location, barcode scanners etc), while mobile sites had the advantage of appealing to the casual mobile searcher, and across a range of devices. 

As iOS devices dominated the mobile web back then, an app was often the best solution, but this is no longer the case. 

Now, thanks to responsive and adaptive design, as well as HTML5, mobile sites can offer many of the same features as apps. 

So does this mean apps and stand-alone mobile sites are no longer needed? 

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What is adaptive web design (AWD) and when should you use it?

I wrote a post recently looking at the pros and cons of adaptive web design (AWD), and the comments highlighted the confusion and crossover that exists between AWD and responsive design.

So, with help from some of the expert contributors to our Mobile Web Design and Development Best Practice Guide, let's try and clear this confusion up. 

I've asked them for their definitions of AWD, where the confusion lies, and the best use cases for this approach. 

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Adaptive web design: pros and cons

Responsive design may be the more popular option for business right now, but that doesn't mean that alternative approaches like adaptive design shouldn't be considered. 

Today sees the release of our Mobile Web Design and Development Best Practice Guide, which looks in detail at mobile site design and development. 

This taster from the guide looks at the pros and cons of an adaptive web design... 

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