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Posts tagged with Buy To Give

Purchase with purpose: How four brands use ‘social good’ to drive consumer loyalty

According to a recent study, 73% of consumers believe brands have a responsibility to do more than just generate a profit. 

Now, people expect social responsibility, and even more than that, for brands to actively try to make a difference in the world.

MyGoodness logo

Start Me Up! A profile of MyGoodness, 'buy to give' ecommerce

I recently wrote a round-up post on the fairly new phenomenon by 'buy to give' ecommerce sites. One of the featured sites was MyGoodness.com.

I've been talking to its founders to find out more about its founding ethos and the future of the platform.

Will buy-to-give become a larger part of charities' efforts and charitable 'donations', as the consumer urge continues unabated?