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Posts tagged with C&M

Study suggests 50% of consumers see TV as their primary media source

Poor planning and a "lack of sanity" is proving to be fatal for brands' social marketing activities, according to new research by TolunaQuick and social PR agency C&M.

The ‘What We Like and Dislike’ report, based on interviews with over 3,000 consumer internationally, found that 50% of people still see TV as their prime media source, and nearly 60% of purchasing decisions are influenced by traditional ads and products reviews.