A couple of weeks ago, Centaur Media plc, owner of Econsultancy and Marketing Week among other things, appointed Andria Vidler as the new CEO.
Andria’s previous roles include chief executive of EMI Music UK & Ireland and MD of Magic Radio and Capital Radio. So plenty of general management and leadership experience.
But she has also been Marketing and Business Development Director at BBC Sport, CMO at Bauer Media, and is a Council Member for the Marketing Group of Great Britain. So a marketer who has become CEO.
It would be impossible for the modern CEO not to recognise the value of social media in keeping their company at the forefront of their market.
So why is it that so few CEOs engage personally? What is holding them back and why is it so important for them to actively participate in their company’s social media endeavours?
The job of being CEO is no easy task, just ask any of the six men and women who have been employed in the top job at Yahoo since 2007.
So it might seem a bit harsh to suggest that alongside the massive pressure that comes with the day-to-day running of a company, CEOs should also be a figurehead for their company’s marketing efforts.
But at Distilled’s LinkLove conference SEOMoz CEO Rand Fishkin suggested that those in the top job have a big role in setting the overall tone of their business, including marketing.
He said it’s natural that companies take on the passions, interests and eccentricities of their founders. As a result, the CEO can have a huge impact on the direction and strategy of their company’s marketing.
First off, Fishkin outlined the CEO’s main responsibilities:
On May 7, 2012, François Hollande took over from Nicolas Sarkozy as President of France. If, for many, the final vote was read as an indictment against Sarkozy, more than a vote for Hollande, both candidates outdid themselves equally in one area: they were both equally inept at handling the social media opportunity.
As we reflect on the Obama-Romney duel, one can observe that social media and politics are inextricably linked. While social media has had a well-noted impact in the Arab Spring and, increasingly, in deeply controlled countries such as Saudi Arabia and China, the relationship has even more impact in a democratic forum, where openness and liberty of expression are enabled, along with the potential for anonymity.
Salesforce kicked off Dreamforce'12, their customer and new product introduction extravaganza, with the declaration that business is social and socializing the enterprise will lead to greater revenue, profits and customer service.
Mark Benioff, Salesforce CEO, quoted an IBM Global CEO study which states the most effective ways to reach customers is through the following channels: sales force, social networking, websites, partners, call centers and traditional approaches.
A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.
As CMO of Mint, the leading online personal finance service, Donna Wells helped win the startup 2 million users from its launch in 2007 to its acquisition by Intuit in 2009 for $170 million.
Before joining Mint, Wells led marketing departments at companies like Intuit, Charles Schwab, and Expedia. Wells' work has won Webbys and an OMMA award. Last year, she was named one of the Top 25 Women in Tech to Watch by Accenture.
This Spring, she took on the CEO role at a startup called Mindflash, a company that hopes to improve online training. I caught up with Donna to talk about the switch from CMO to CEO, and how social media marketing is evolving.
(And in case you're wondering, yes, she is hiring marketing talent.)
AOL has seen better days. It has never been able to replicate its high-flying act of the 1990s and under Time Warner, at times it seems to have barely managed to stay above ground.
It was time for a change and yesterday it got one as soon-to-be-former Google Senior Vice President Tim Armstrong was named chairman and CEO of AOL.