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Posts tagged with Click Through Rates

DoubleClick's new benchmark report on online advertising is good - but it could have been great

Last week DoubleClick launched its 2008 Year in Review Benchmarks, an impressive piece of work looking at the performance of online advertising primarily in the US market.

The data was collected throughout 2008 and covers “hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions.”

However, it could have been so much more useful to the UK online advertising industry.

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