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Posts tagged with Coi

How government should do online marketing

The Central Office Of Information (COI) is being scrapped in a multimillion pound cost saving redevelopment, being replaced by the new Government Communications Centre (GCC).

The COI always had benefit in the past because it could collectively buy media in bulk at a preferential rate, giving Government departments net savings when advertising. However, that doesn't work in a digital environment as bulk offerings rarely offer additional savings. So what can the new GCC do to add value to the digital operations?