Posts tagged with Community Managers

2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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As social grows, community manager roles proliferate

Social media is all about people, and as social role's prominence as a business tool continues to grow, and according to software provider EPiServer, there will soon be substantial growth in the number of people -- 'community managers' -- who are hired to manage social media.

In a survey of 250 senior marketing executives in the UK, EPiServer found that nearly three-quarters of companies are involved with online communities or planned to be within the next 12 months.

As would be expected, much of the activity in this area is taking place on popular third party-owned sites like Facebook, Twitter and LinkedIn.

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