Posts tagged with Conversations

Social media: nothing new under the sun?

Social media is changing marketing. Or so we're told. But are marketers really just fooling themselves?

In an insightful AdAge piece, strategist Jonathan Salem Baskin argues that when it comes to marketing and social media, there's nothing new under the sun.

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Word-of-mouth still largely an offline phenomenon: study

Ask a brand marketer about word-of-mouth marketing and chances are he or she will talk to you about the internet. After all, with the advent of social media, consumers are most likely going to talk to their friends, family members and associates about your brand online, right?

According to a study by Keller Fay Group, the answer is 'no'. As it turns out, the vast majority of word-of-mouth still apparently takes place offline.

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Wal-Mart, Target and the battle for online buzz

There's good news for Target's marketing team: when it comes to online buzz, Target is handily beating its larger rival, Wal-Mart.

That's according to online reputation monitoring firm Crimson Hexagon, which looked at what was being said about each retailer online between July 15 and September 3, 2009.

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