Posts tagged with Coremetrics

Why IBM’s acquisition of Coremetrics will change web analytics

Web analytics has lagged behind traditional business analysis methods for many years. IBM, a new/old player in the web analytics world, is now in the position to change that and move the two disciplines closer. Statistical modelling will significantly increase the value and prominence of web analytics.

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Will opt-out threaten Google Analytics?

Google Analytics is one of the most popular analytics services for online publishers, especially smaller publishers. And for good reason: it has most of what the average publisher needs, and it's free.

But Google Analytics is offered, of course, by Google, and Google is no stranger to privacy complaints. That means that Google often has to look for ways to prove to the world that it cares about privacy. One way it's planning to 'protect' user privacy: allowing internet users to opt out of being tracked by Google Analytics.

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What recession? UK online shoppers buying more, spending more: report

Times are still tough but don't tell that to online shoppers, who are apparently buying more items and spending more on orders.

That's according to Coremetrics, which announced the results of a Benchmark Survey that looked at the sales of 150 top online retailers in the UK in the two weeks leading up to December 7.

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Coremetrics tries to lure Omniture customers post-Adobe acquisition

Adobe's recent $1.8bn purchase of analytics provider Omniture had many people scratching their heads. While Adobe's CEO called the acquisition a "no-brainer" and it just might turn out to be a very wise strategic move, it's certainly possible that some Omniture customers will ask questions about the future of the company now that it's an Adobe company.

So I was interested to come across a Coremetrics ad addressing the Omniture acquisition. It leads to a landing page designed specifically for current Omniture customers and wastes no time in making a sales pitch.

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Interview with John Squire of Coremetrics on web analytics

John Squire of CoremetricsJohn Squire, Chief Strategy Officer at web analytics vendor Coremetrics, has a wealth of knowledge about the web analytics industry and he shared some insights with Econsultancy about the company's strategy and proposition on a recent trip to London.

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