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Posts tagged with Corporate Blogs

Corporate blogs and other bad habits

"We need to be on Twitter," cries the CEO. But for how long, and what will it do to the brand long term?

The consistent cry from boards and management interested in the Internet is the always 'the latest thing'. Today, it's Twitter. But the Internet has bad habits. It keeps check of what you do. It crawls, catalogues and communicates all the past 'latest things'.

That's right. Those things. Those 'not latest' things. The things you were doing yesterday. They are still there.

See, social media isn't a campaign. It's a habit.

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