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The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels.
Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report.
The growth of corporate blogs, podcasts and increased focus of video are some of the more obvious manifestations of this.
In 2011, marketers began saying that "content marketing is more important than advertising" and given the growth of content marketing in 2012, it would appear that they meant what they said.
And not just in the consumer space. Although selling content marketing to leadership has been a challenge for some B2B marketers, the use of content marketing at B2B organizations is growing rapidly.
The number of search queries for the term 'content marketing' has more than doubled in the past two years, reflecting an obvious fact: despite the fact that content marketing isn't new, it's of increasing interest to a growing number of companies.
Just how much interest is there? According to research by the Custom Content Council and ContentWise, marketers are increasing how much of their budgets they devote to content marketing and all told, 79% of marketers report moving into branded content "at a moderate or aggressive pace."
Music is arguably one of the most popular things in the world (who doesn't listen to music), but it isn't exactly easy being a musician. That's particularly true for indie artists who don't have huge audiences and major record label backing.
The pains of the music industry, coupled with its overall sexiness as a business, have made the music space one of the most popular for startups.
Traditional media companies, like movie studios, are often criticized for their lack of innovation. But an experiment planned by Universal highlights just how tough progress can be.
Last week, it was revealed that the company planned a limited experiment in two mid-size cities in the United States. The experiment: for $59.99, consumers would be able to rent the movie Tower Heist while it was still in theatres and well before it became available as a traditional VOD rental.
Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.
Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.
Forget about the Apple's success with the App Store. According to an article by Farhad Manjoo in Fast Company magazine, the app store model may soon hit a "dead end".
That's because, he argues, developers don't need Apple. As Manjoo sees it, "in the age of the Web, developers can get their programs to end users without anyone intervening".
Joe Hewitt is the Facebook employee responsible for the super-popular Facebook iPhone app. But thanks to Apple, he's decided to move on.
On Twitter, he announced that he "handed the Facebook iPhone app off to another engineer". Soon after, he revealed the reason why: the tyranny of Apple.
There are a lot of good reasons to believe that the internet is the future of the content business. From the woes of the traditional media to the evident power of internet distribution, I think it's hard to argue that the internet isn't going to play a prominent role in the future of content. It already is.
But that doesn't mean that online content is easy.
With the rise of 'open platforms' on the web, particularly on popular consumer-oriented services like Facebook and Twitter, it's never been easier for individuals and small upstarts to get their applications in front of millions of consumers quickly and efficiently.
The appeal of open platforms is easy to understand: instead of having to deal with the dreaded chicken and egg challenge most new consumer internet upstarts have to contend with, you can leverage the existing userbases of popular services.