Posts tagged with Edelman Financial Services U.S. Trust Barometer

Is social media destroying trust in friends?

Just as marketers increase their spending on social media marketing comes potentially discouraging news: consumers are trusting their friends a whole lot less.

According to AdAge, the 2010 Edelman Financial Services U.S. Trust Barometer found that only 25% of those surveyed considered friends and peers to be credible sources of information. That's down from 45% in 2008.

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