Posts tagged with Email Marketing; Behavioural Email; Matthew Kelleher

Defining trigger, remarketing and behavioural emails

It is important, I think, to define what is going on and what is out there in the market regarding trigger email marketing, behavioural email and remarketing, phrases thrown around and often confused but which have key differences.

I want to hazard some definitions of these terms, and of course I am open to having these challenged...

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