Posts tagged with Email Subject Lines

Six ingredients of enticing browse abandonment emails

Research suggests that 74% of retail shoppers will abandon a purchase after adding an item to their online shopping cart. 

There are multiple reasons why this can occur, ranging from a lack of delivery options to the customer deciding to buy in-store. Luckily, email can be a saviour. A tool that, when utilised correctly, can help to win back lost customers who abandon their session at the cart, or earlier when browsing.

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mail

How Virgin Holidays is using AI to improve email marketing ROI

Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.

Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude. 

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Emojis in email subject lines: smiley face, or smiley poop?

Emojis are in lots of subject lines these days. But do they work?

We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines.

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Four factors that can impact the success of email subject lines

When it comes to email marketing, the phrase ‘it’s not what you say, but how you say it’ springs to mind. 

This is because subject line copy is not the only important factor to consider. Other components such as length, tone, timing, and device can also mean the difference between open or deletion – or even the dreaded junk folder.

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How to use emoji to boost hotel marketing

Emoji seems to be the digital language de jour.

If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).

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i thought email was dead?

Four things email marketers should do to get noticed in their company

Email marketers are, in my experience, pretty awesome people. They are the unsung heroes of digital marketing departments.

And yet, they’re often ignored when bigwigs talk about “digital marketing”, despite email delivering awesome ROI.

So here’s what you, email marketers, should do to get noticed in your company.

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The top 10 digital marketing stats of the week

Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.

Except for the weekly Econsultancy digital marketing stats round-up…

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Nine email marketing trends set to dominate 2016

We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016.

I asked several experts to suggest the trends that will define email marketing over the next 12 months.

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What were the key email marketing trends from 2015?

It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.

Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.

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45 words to avoid in your email marketing subject lines

Hi [insert name] welcome to our awesomely helpful blog post! ☺

There’s an art to writing a good email subject line. If it’s a personal email to someone I know, they’ll be expecting something obscure, weird or occasionally offensive. 

However if you're sending a marketing email to a stranger, these are definitely things you’ll want to avoid.

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211 awesome phrases for email subject lines that sell

Newsflash: email is a great way to sell stuff online. And subject lines make a huge difference to your bottom line. This is a fact.

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How 304 email marketers split test their subject lines (spoiler alert: it's usually badly)

The vast majority of email marketers are methamphetamine addicts. And not the cool kind like you find in the finest trailer parks of middle America. 

This survey of 304 email marketers will show you why.

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