Posts tagged with Google Apps

Can Google stop Office 2010 upgrades?

Google's desire to put a dent in one of Microsoft's biggest cash cows, Microsoft Office, is no secret. Since introducing a paid version of Google Apps designed for enterprise consumption in 2007, Google has aggressively promoted its cloud-based solution as an alternative to Microsoft Office.

Last year, it even did something that wasn't very Google-like: it purchased billboard space in New York, San Francisco, Chicago and Boston urging businesses to "Go Google".

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Google's new global ads represent a shift. Just not in search.

For a company that has long relied on word of mouth to promote its products — Google has been going crazy with advertising lately. This summer the company launched an old school ad campaign, complete with billboard and print ads, to promote its cloud-based apps business. And now the company is announcing that its "Going Google" billboard campaign will be going global, with more print, online and outdoor ads promoting the Google suite of office products. 

Tom Oliveri, director of enterprise marketing at Google, tells The New York Times this will be “one of the most visible Google has done and the most significant campaign for the enterprise side.” The company is also looking to hire two big marketing titles.

Is the this notoriously anti-marketing company changing its tune on advertising? Maybe. But not because of changes in the search business.

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Coming soon to a search near you: Google Apps documents

In the near future, your Google search results might contain something you hadn't noticed before: documents published through Google Apps.

According to The Register, Google sent an email to Google Apps users last Friday indicating that some documents published through Google Apps will soon be indexable by Google's crawler.

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Google launches Apps reseller program, sitemaps generator and new local ad features

The past several days have seen several Google announcements.

Here's a run-down on the most important.

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