Posts tagged with Graziashop

Retailer-owned social networks: Can they work?

Grazia recently launched its own ecommerce store, which came complete with its own social network.

This got me thinking about what brands might gain from running their own social network.

Owning the user data and tailoring the experience to suit your brand are the most obvious examples, alongside the potential for increasing brand affinity and driving up that customer lifetime value.

1 comment
Graziashop

Grazia launches responsive ecommerce site: Is it any good?

Grazia launched in Italy way back in 1938 but its international expansion only began in 2005.

Since then it has established editions in 23 different countries and as of this month it now has an ecommerce store.

However it won’t be the usual clickable magazine or affiliate scheme that you might have expected.

5 comments