Posts tagged with 'growth hacking'
What is growth hacking? If you haven’t heard of it, growth hacking is a marketing technique that uses analysis and creativity to sell products and gain exposure.
It differs from traditional marketing by focusing on social metrics and other digital channels to analyze user behavior and deploy innovative or low-cost alternatives to traditional demand-generation and campaign-based marketing.
Perhaps the most famous example of growth hacking was Hotmail. By employing a signature on every out-bound email that said, “Sent from Hotmail. Get your free Hotmail email today!”
Hotmail was able to drive incredible growth numbers in a very short amount of time.
Thanks to a 10 day ban from Google, the lyrics website Rap Genius saw an 80% plummet in its daily traffic over Christmas.
The site has now been restored to the Google SERPs, but at what cost? Here I’ll take a look at what Rap Genius did to incur such a punishment from Google and what lessons or warnings your website can learn from this?
I’ll also answer the question, what the hell is Rap Genius?
There is a seismic shift occurring in marketing as startups, for various reasons, are forced to discover new ways to grow their user bases.
I’d rather not bore you with another philosophical rant about how everything is changing (even though it is), so instead, I'll share with you one of the underlying insights that is at the core of this new marketing ethos, micro-failures.
Marketing, by any reasonable measurement, is a fast-evolving industry. Many of the most sought-after roles today, such as social media marketer, didn't even exist a decade ago.
What does the future hold for digital marketing? One thing is for sure: more change.