Posts tagged with Hierarchy Of Needs

The lead data hierarchy for busy sales people & savvy B2B marketers

As marketers, our actions have always been integral to not just driving business but capturing customer and prospect insight.

This is particularly the case in B2B, where everything from simple lead capture forms to more sophisticated marketing automation platforms have been a boon for enabling our colleagues in sales to understand the contexts of each lead that comes their way.

Yet despite all the advances in lead acquisition, nurturing and management, there is trouble in the camp.

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