Posts tagged with Jeep

Five of the top social fails of 2013 so far

In 2012 some of the world’s biggest brands treated us to some truly spectacular blunders on social media.

My personal favourite was KitchenAid’s attack on President Obama’s dead grandmother, though the Swedish Tourist Board also deserves an honourable mention for its potty-mouthed, anti-Semitic tweets.

Thankfully brands haven’t learned from other’s mistakes so the social fails have continued apace in 2013.

Obviously it’s wrong to make fun of people’s mistakes and revel in their failures, but it’s also important to document social fails as a warning to others (sort of)...

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Alcohol and autos drive to the top of the Social Business Index

Last week brands in the spirits and auto industries moved up in The Dachis Group's Social Business Index, a real-time ranking of 30,000+ multinationals' performance in social.

We take a look at the top twenty listings and focus on those brands that performed especially well: Chrysler, Carlsberg, and Diageo, fine purveyor of libations.

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Mattel continues to engage with Barbie 'Life in the Dreamhouse' web series

This week on our weekly showcase of The Dachis Group's Social Business Index we've focused on cars, cars, cars…and Barbie. 

The Dachis Group has analyzed three well-known brands – Chrysler, Renault and Mattel - to see why they are faring better in the social space this week.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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