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Posts tagged with Kenshoo Social

Mobile accounts for 20% of Facebook ad spend: infographic

Mobile now represents 20.3% of overall Facebook ad spend, with Google’s Android dominating the market in terms of smartphone spending.

The findings come from a new report by Kenshoo Social that analysed more than 2m Facebook ad clicks and conversions by global advertisers.

It found that the average cost per click on mobile ads (including both smartphones and tablets) is $1.38, 70% more than desktop ads at $0.81.

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