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With political fever in the media building towards a 2015 general election I’ve taken a look at the present state of the four main UK political party websites (Conservatives, Labour, Liberal Democrats and UKIP).
This review and analysis is based upon website ease of use and content engagement from the perspective of a new visitor.
So which party has the best website strategy?
David Cameron could have won an outright majority had his party fully learned the lessons from the Obama presidential campaign, according to a study by Tamar.
Its Political Search Index asserts that the UK's political parties missed an opportunity to win over more voters through online engagement, and that a more personalised approach could have yielded better results.
With the election in full flow two members of my team at Net Media Planet, John Hillman and Matthew Ncube, decided to monitor the main political parties’ PPC activity.
Here’s their take on where the three parties have all been going wrong.
Jakob Nielsen has been busy looking at the emails of the three major UK parties, rating the Conservatives' emails best for usability, with the Lib Dems in second, and Labour third, much like the state of the polls at the moment.
In his latest Alertbox post, the usability expert rates the emails for sign-up pages, content, subscription management, and subject lines.
I was due to follow up on my previous post about the three main parties' email strategy, so I've looked at Nielsen's findings, as well as some of my own...
As well as doing better than expected in the polls, the Liberal Democrats website is best out of ten political party sites in the UK, with the Conservatives in second place, and Labour's site at number seven.
This is the verdict of a Webcredible study of UK party websites, which gives the Lib Dems' site 80%, while the Conservatives scored 67% and Labour on 48%.
Much has been said about the influence of the internet on this election, especially after the example of Barack Obama's presidential campaign in 2008.
I've been talking to Mark Hanson, who works with Labour's new media team, about how the Labour Party is using the internet, and what they have learned from Obama.
Google searches for the leaders of the main political parties soared on the day the general election was called. Searches for David Cameron doubled overnight; interest in Gordon Brown was up 2.5 times; and people Googled Nick Clegg's name five times as often on the Tuesday as they did on the day before.
But guess what? The main UK political parties, especially the Conservatives and Labour, have made a pig's ear of their leader's online presence. If their pathetic online efforts are anything to go by, this is in no way the first digital election. Here's how they are going wrong...
In an attempt to get with the times and extend their campaigning to mobile users, both major parties have been releasing iPhone apps.
I've been comparing the iPhone apps recently released by both Labour and the Conservative Party. I would have reviewed the Lib Dem app as well, but they haven't released one...
It seems that the UK's political parties have a lot to learn about email marketing, with all making some basic errors in their campaigns.
As demonstrated by Barack Obama, email can be a powerful tool in political campaigning; allowing parties to build up a profile of their subscribers, and to bypass the media and open a direct channel of communication with potential voters.
However, according to my own research so far, the email marketing strategies of the three main UK parties could be improved...
The Labour Party seems to have the lead over its rivals on Twitter, if not in the polls, according to a new report. Labour has 113,201 followers, more than both the Conservatives (36,874) and Lib Dems (32,202) combined.
The Tweetminster report on Twitter and UK politics, just released, analyses Twitter followers, number of MPs tweeting, and other Twitter-related stats for the main political parties in the UK.
Last week while working on a campaign for a client, some new research rolled in showing that only 53% of Britons know the name of their MP. This revelation spurned chatter in the office about the implications of this in terms of personal branding.
Are MPs also brands? And if so, does it matter that there's such low brand-recognition amongst the target audience (read: constituents)?
Some of these questions were answered following an interaction with an MP, whom I presented the findings to via Twitter.