Posts tagged with Latin America

Internet ad spending resumes double-digit growth: report

The internet may not be a spring chicken, but with most ad budgets still out of proportion with where it sits in the ad world, there's still plenty of room for growth in internet advertising spend.

Need proof of that? Look no further than Nielsen's latest quarterly Global AdView Pulse report, which looks at ad spending across multiple channels, including the internet, television and newspapers.

0 comments

Latin America has the most engaged social network users

According to Econsultancy’s latest Internet Statistics Compendium, Latin America’s users spend the most time on social networks with a total of 7.6 hours spent per month, ahead of Europe and North America with 7 and 6.4 hours respectively.

Despite this trend, the same report also revealed that Latin America has among the lowest social network penetration in the world with only 25% of the population using them.

1 comment

Digital marketing in Brazil: stats round up

We have just launched our Digital Market Landscape Report for Brazil, a new smart pack providing insight into trends across online and mobile in this unique and fast expanding market.

Here are some useful stats on social media and e-commerce, as well as internet and mobile pentration in Brazil, taken from the new report.

4 comments

Stats: Latin America for marketers

Recent updates to the Latin America edition of our Internet Statistics Compendium over the past few months have highlighted the exciting digital growth across the continent.

0 comments