Posts tagged with Lbs

Six mobile marketing tools fit for small and local businesses

With mobile usage skyrocketing, it's no surprise that large brands are increasingly investing in mobile ad campaigns. But what about small businesses?

If mobile is ever going to grow into the advertising behemoth some believe it's destined to become, small and local businesses will need to be on board too. And, according to a recent study, they are.

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Is Foursquare checking out of business development?

Television, film, and music may be a perfect fit for social media, but that doesn't mean social media companies naturally speak the language of Hollywood.

So in an effort to work its way into the entertainment world, location-based service Foursquare has turned to one of Hollywood's most prominent talent agencies, United Talent Agency (UTA).

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Loopt gets acquired by prepaid debit card company

What do prepaid debit cards and location-based services (LBS) have in common? If a company called Green Dot is right, the answer is 'a lot more than you might think.'

The company, which is a major player in the prepaid debit card space, today announced that it has acquired mobile LBS startup Loopt for $43.4m in cash.

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Facebook checks out of check-ins, but not location

For years, privacy issues have dogged the world's largest social network, Facebook.

From changes that have gradually made the once-closed network more open to the world to advertising programs that were are little too creepy for comfort, Facebook arguably has more experience dealing with privacy flubs than any other company in the world.

So it shouldn't come as a surprise that Facebook continues to tweak its privacy features, as it preparing to do in a big way soon.

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Personalization and incentives the key to mobile ads: report

Mobile is potentially the holy grail of marketing. Billions of individuals around the world own a mobile phone, and for many, the mobile phone has become the most important, most frequently used communication tool.

With smartphone adoption soaring, marketers can increasingly reach mobile phone owners in compelling ways. But that doesn't mean mobile marketing is delivering ROI.

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Foursquare Pages: now open for business

With businesses increasingly embracing social media and expanding their use of it, it's no surprise that they're eager to set up shop on the hottest social media hubs.

Facebook and Twitter have welcomed business users with open arms, and many companies are beating down Google's door in an effort to get the search giant to accelerate the roll-out of brand pages on Google+.

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