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Posts tagged with Mcommerce

How consumers behave on ecommerce apps

Here’s some advice on how best to take advantage of the latest consumer data around app usage.

Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.


18 excellent features of Argos’s mobile app

Argos has been named one of the top multichannel UK retailers thanks to its customer-focused mobile app.

Placing a particular emphasis on creating an easy, joined-up customer experience has led to this app becoming one of the most popular downloads in Q4 2014.


How to boost conversion rates and kick cart abandonment to the curb

Are you a retailer kept up by cart abandonment nightmares?

We’ve all done it. Clicked through pages and pages of merchandise, added various items to the cart and simply never made it to checkout.

It’s like we turned our backs and never looked back. Metaphorically, of course. But as a retailer, that’s the last thing you want.

Combat cart abandonment and increase conversion rates with the following tips and tricks. 


Repaving the customer journey: preparing for the future of multichannel

Mobile, social and the Internet of Things are transforming the trajectory of the customer journey.

The straight shot from discovery to checkout no longer exists. Instead, it has been replaced by a zigzagging, interwoven path of touchpoints, screens and interactions. 


Grocery retailers need to catch up to consumer expectations on mobile: stats

Adapting grocery retail for the mobile customer does present a number of challenges. 

As shopping habits change in line with the availability of better technology, faster connectivity, improved usability and the proliferation of responsive web design, the standard for what consumers consider a satisfying ecommerce experience on mobile is becoming a high one to match.

Savvy Marketing has recently published a report on the digital shopper landscape in which it surveys 1,000 consumers on their ecommerce habits.

It reveals the technology and functionality that shoppers expect retailers and brands to provide currently or in the very near future.


A list of 10 retail mobile apps that customers love

I’ve been thinking a lot about mobile apps in retail recently. I’ve been thinking about which retailers need an app and whether in fact we’re seeing a bit of a backlash against the app, fuelled by mobile optimised and responsive websites.

Retail apps still have their place in a mobile optimised world, but they’re increasingly characterised as devices for customer retention. Loyalty programmes and coupons keep regular customers feeling loved.

Of course, there are still some successful shopping apps, too, often for retailers big or pervasive enough to demand smartphone real estate (supermarkets, Amazon and the like).

So, here you go, here are 10 apps that I think have made a difference for customers in retail.

Agree? Disagree? Tell me in the comments.


Five mobile predictions for 2014

The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity.

As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors.

Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will have been shipped worldwide.

More consumers have smartphones than ever before, meaning they have access to their favorite brands with the swipe of their fingers.

Read on for predictions of key mobile trends we expect to see in 2014, and how brands can take advantage of these consumer behaviors.


Speed and security: how to win the mobile race

We know that we are addicted to our mobile devices and love that they enable us to purchase anytime, anywhere.

So chances are that one of your next purchases will be via your tablet or mobile phone.

But what does this mean for businesses operating in the mobile space?


ASOS's new mobile site is usable but unspectacular

New mobile sites are normally a big deal for ecommerce retailers, but ASOS recently updated its m-commerce store without the need for any fanfare.

I can’t find any official announcements about the redesign other than a tweet from director James Hart.

ASOS has been one of the major success stories in ecommerce and we frequently highlight its services and innovations as examples of industry best practice.

And as we previously reviewed the company’s first mobile site back in 2010 it seems a good time to revisit the site and see how it’s changed, so I took it for a test run using my Samsung Galaxy S2...


Embarrassing predictions: a foray into mobile and tablet optimisation: part two

In my last blog I looked at why mobile and tablet optimisation was imperative to businesses.

In the second blog of the series I’ll explore why the time is now to optimise and I will also provide you with two of my top four considerations for tablet and mobile optimisation.


The future of mobile commerce

Mobile commerce has grown like no other form of retailing, and some retailers are even going that one step further to make buying via a smartphone or mobile a completely different experience.

In this post, I'll explore the ways in which m-commerce is making waves, and what 2013 holds in store.


Four paths marketers must take to put mobile first

With 6 billion phones on the planet and 1 billion of them smart phones, mobile is growing faster than ever. Tablets are close behind with 30% of Americans owning tablets or eReaders that are internet enabled. But what are we are marketers and businesses doing about it?

According to today's presentation by MEC's Global Chief Strategy Officer, Melanie Varley, and their Head of Mobile and Emerging Platforms, North America, Andy Wasef, the only way to be creative is to be mobile. Now, more than ever, we need to think of mobile first instead of an add on further into the process of developing a campaign or experience.