Posts tagged with Media Value

Revealed: the secret to social media marketing success

When JetBlue wanted to celebrate its 10th anniversary, it decided to sell a limited number of tickets for $10. That's a tall order, so for help with the difficult task of convincing consumers to buy $10 airline tickets, it turned to TBG, a London-based digital agency that specializes in Facebook marketing.

The result: JetBlue saw a "massive" response from TBG's Facebook ad buy, revealing the secret of social media success.

That secret: giving away stuff for free or at a significant discount is a great way to 'engage' consumers on social networks.

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Uh oh. 'Media value' makes its way to social media

Social media. ROI. They often seem like two pieces from two different puzzles. And for good reason: it can be hard to quantify the value delivered by a single 'friend' or human interaction.

But for major brands, figuring out the ROI of a social media initiative is something that realistically has to be done if social media is to prove itself worthy of larger investment.

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