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Posts tagged with New Markets

For new markets, when's best to begin your email campaigns?

At Hotels.com, email plays a key role in our marketing mix. We have localised websites around the world and run email programmes in 85 countries in 35 different languages utilising newsletters as well as triggered and transactional initiatives.

Many of these markets can be classed as mature but, for emerging markets, one of the first questions to address is when to introduce email into the frame?

What criteria should be used to judge the optimum moment to begin and how should the programme develop?

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