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Posts tagged with Newspaper Licensing Agency

Dumb move of the year: NLA to charge for newspaper web links

Newspapers are in trouble. Few dispute that. The question on the minds of industry participants and observers is simply: "How do we save them?"

In an effort to desperately find a new source of revenue for its members, the Newspaper Licensing Agency (NLA) is making a bone-headed move: charging PR agencies for links to newspaper websites that they send to clients. 

It is nothing short of preposterous.