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Posts tagged with Online Support

How to approach social media for marketing versus support

Last month at Lithium's Network Conference, Lyle Fong, Lithium's co-founder, reiterated how we have to start to look differently at how businesses use social media for marketing and support.

In order to be successful, the four "gears" of acquisition, engagement, enlistment, and monetization have to all spin equally. But in order to get there, you have to get them moving in a specific order depending on your purpose.