Posts tagged with Owned Media

Jungle busy earnin'

What’s the difference between paid, owned and earned media?

A refresher for anyone who has heard this phrase and either forgot the difference between them or who never knew the difference in the first place.

That includes myself and also a colleague who leaned over to me last week and said “you know what you should write a beginner’s guide to? Paid, earned and owned media.”

So unlike when I DJ at friends' weddings and Bar Mitzvahs, I happily took his request and obliged.

Here’s a quick guide to paid, earned and owned media…

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New Year marketing resolutions you shouldn't break in 2014

It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions.

Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations.

In the same vein, marketers are mapping out the conversations they want to have this year to stay ahead of the curve. Given the influx of ‘2014 Trends’ in January, I thought it would be a useful point to review the best and highlight a few that might follow New Year’s resolutions.

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Your social media initiatives might be pointless if...

Social media, as a channel, is hard to hate, and despite the fact that companies are still grappling with ROI, brands continue to pour larger and larger sums into social media initiatives and industry observers continue to show the same interest in highlighting and analyzing them as they did when social media first started to go mainstream.

But don't let any of this fool you. Investment and attention don't mean that social media initiatives are effective, or serve a useful purpose. In fact, many of them are arguably downright pointless.

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B2B businesses to focus on their websites in 2013: report

Nearly half of B2B companies will up their marketing budgets in 2013, with more than half of those saying they'll increase their investment in email marketing, social media, online video and search.

But one marketing asset will be receiving the biggest investment by far: the company website. 

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Five easily-avoided content marketing mistakes

According to Econsultancy's recently published Content Marketing Survey, the number of search queries for the phrase 'content marketing' has more than doubled in the past two years, a reflection of the fact that more and more companies are turning to content marketing to promote their wares.

When used effectively, content can be one of the most powerful marketing tools, but many companies dipping their toes in the content marketing water are making huge mistakes in how they develop and execute their strategies.

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Facebook weaves tangled web with secret marketer tools

If a marketer mistakenly believes that its Facebook Page is a form of owned media, don't point the finger at Facebook. The company has reminded companies that their Facebook Pages and fans really belong to Facebook.

But marketers that still refuse to understand that their Facebook Pages don't belong to them, or don't want to think about the implications of this fact, are in for a rude awakening as Facebook weaves an increasingly tangled web with its efforts to turn marketer activity on its social network into cold hard cash.

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With IPO looming, Facebook reminds brands: all your fans belong to us

Many brands have spent the past several years getting consumers to 'like' them on the world's most popular social network, Facebook. And for a seemingly good reason: when it comes to location, location, location in social, you can't beat Facebook, which may surpass the 1bn registered user mark this year.

But after a recent lavish event Facebook held for brands in New York, brands may be asking whether Facebook is working for them, or they're working for Facebook.

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IAB: Brands need to own their media

At the IAB Social Media Marketplace in New York this week, marketers were given a reminder by KickApps CEO Alex Blum:

"Not all social media inventory is created equal."

And while social media is often seen as a cost free marketing channel, that old maxim that you get out what you put in certainly applies. But more than simply putting effort into a social media strategy, success can often be gauged by where and when it is executed. Which is why many speakers at the event were proponents of owned media. And knowing what to do with it.

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