Posts tagged with Read Write Web

Six content marketing trends to watch this year

The importance of Content Marketing across business sectors and organizations of all sizes continues to grow year over year.  

When we surveyed marketers in October in association with Outbrain we found 90% of respondents believing that it will become more important over the next 12 months.

Here are six content marketing trends to watch in the next 12 months...

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SAY Media acquires ReadWriteWeb

Yesterday ReadWriteWeb, a popular technology blog founded by Richard MacManus in 2003, announced that it is being acquired by digital publishing upstart SAY Media. 

Terms of the deal were not disclosed, but according to TechCrunch's sources, the deal was under $5m.

SAY Media has been active on the acquisition scene, having snapped up web properties including Dogster, Remodelista, a digital agency called Sideshow and publishing platform company Six Apart.

The apparent strategy; instead of simply building an ad network for new media, SAY Media wants to consolidate the market and own the properties it sells against.

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Morgan Stanley: Mobile web will be 2X the size of desktop internet

iphoneThe mobile web is poised to be big. Really big. In fact, Morgan Stanley is estimating it's going to be at least twice the size of the "desktop internet."  Within five years, the report predicts more users will connect to the web via mobile devices than PCs.

Morgan Stanley's report on the topic is truely massive: a 424 page report covering eight major themes; and an accompanying 659 slide PowerPoint deck. Both are available for download on the company's website.

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Another popular tech blog embraces paid content

There's a lot of talk about newspapers charging for their content online but quietly, something interesting is happening: the very blogs that are usually associated with 'free' are dipping their toes in the waters of paid content.

In the tech blogosphere, TechCrunch and ReadWriteWeb sell reports. GigaOm has a subscription service. Add to that list Ars Technica, which has launched a new subscription service dubbed Ars Premier 2.0.

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Retailers need to embrace m-commerce if they want consumers to start shopping

The mobile market is expected to explode in the coming years thanks to the popularity of smartphones. But for the market to really take off, retailers need to get comfortable selling their wares in the space.

According to an eMarketer survey released this week, that hasn't happened yet. The new study, “Mobile Commerce: Ahead of Its Time," shows that while 70 million American consumers will access the mobile web from their phones this year, retailers are hesitant to sell products to them. That ought to change over the next year.

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Can a social network get too big?

Facebook has over 175m users. MySpace has over 125m. Twitter's traffic has grown at over 1,000%.

All three services are considered to be extremely valuable and their popularity is where the value is at. With their users, they're worth hundreds of millions or even billions of dollars. Without them, they're worth close to nothing.

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