Posts tagged with Real Time Bidding (Rtb)

Three reasons why the digital display ecosystem will fail

Here are the three reasons most of the companies within Terence Kawaja's display advertising landscape map will fail, and the three types of companies that will win big.

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The death of the digital media agency?

Three fundamental changes to the media business are threatening the current business model for digital media agencies.

These are: the ubiquity of platform technology, the shift back to premium placements as brand budgets return,  and the coming threat from social media. 

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Why Real Time Bidding is more important than you think

Getting RTB (real time bidding) right is the key to success for many of the companies in the digital media ecosystem.

This post explores the trends in real time bidding to look for over the next 18 months as systems provide more premium inventory; enable private exchange buying; move beyond display into other digital media types; and provide immediate buying opportunities.

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