Posts tagged with 'resolutions'
It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions.
Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations.
In the same vein, marketers are mapping out the conversations they want to have this year to stay ahead of the curve. Given the influx of ‘2014 Trends’ in January, I thought it would be a useful point to review the best and highlight a few that might follow New Year’s resolutions.
UK marketers’ number one New Year’s Resolution must be to improve the email experience they offer their subscribers.
People are simply being force-fed too much email, which is typified by the sheer volume of emails sent during the festive period, consisting of sales and promotional emails that are mostly one-dimensional, monotonous and repetitive.