{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Sherwin Williams

Case Study: Sherwin-Williams ColorSnap iPhone App

In the iPhone App Store, as in life, popularity begets more popularity. And while success in that space is a goal for many brands, getting people to download a mobile application is about more than simply creating a great interface. 

In the case of Sherwin-Williams, the company had created a fun and entertaining application that was useful in the mobile environment and promoted the brand's products. After a $15,000 ad buy with AdMob, they moved up the ladder of popularity in the App Store, reaching the iPhone's coveted top 25 most popular applications list. And as AdMob promised, the app got even more popular after they stopped running ads.