Posts tagged with Social Sharing

Three ways to encourage social sharing in a foreign market

We often hear that social media works best for brands when its posts are shared.

Why is that so important?

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10 fascinating online marketing stats we've seen this week

Here we are everyone, it's the weekly stats roundup. It comes tainted with sadness this time due to England's pathetic showing at the World Cup.

But to cheer you up, it includes stats on the Met Office's content strategy, analytics budgets, big data, real-time advertising, m-commerce and agency income.

And for more online marketing stats, download the Econsultancy Internet Statistics Compendium... 

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infographic

This week's finest digital marketing infographic

It's time again to share the best digital marketing infographic we've seen this week, which this time comes from Dan Zarrella.

The graphic uses data from blogs, Twitter and Facebook to look at which calls-to-action encourage the most shares.

It shows that by asking for retweets marketers can increase the amount of social interactions by up to 120% on Twitter, while including the word 'like' in a Facebook post can increase rngagement by around 0.4%.

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How B2B content can make you popular

Lately it seems like content marketing is all people are talking about. B2B marketers however, don’t always see themselves as getting a slice of that pie.

It’s true that B2B content marketing has unique challenges: it can be hard to get a conversation started (let alone shared) by business customers or to create viral appeal (usually pathos-driven human interest angles).

But just because you're B2B doesn't mean you can't be one of the cool kids. 

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The science of sharing and the impact for Facebook marketers

Twitter and Google+ may be gradually increasing their user numbers, but there’s no doubt that Facebook is still the king of social networks.

As evidence of that fact, Facebook accounts for 52% of the 4bn pieces of content shared everyday through social.

So tapping into all that sharing is an important challenge for marketers and even a partial success could lead to untold riches, or at least a boost in traffic and conversions.

A talk by Beyond’s Nils Mork-Ulnes and Judith Lewis at the recent Facebook Marketing Conference examined the science of sharing and the implications for Facebook marketers.

They identified seven different types of social sharers, ranging from altruists who share because they want to help to careerists who share because it helps them in business.

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Does the size of branded videos matter?

Marketers and content makers have been conditioned over time to believe that online video needs to be short and punchy.

This is based on the presumption that people have limited attention spans, and therefore longer-form content would be wasted - particularly on the multi-tasking Gen Y consumer.

But is duration really a key factor of successful adoption? And how about social sharing? Is the length of a branded video likely to affect people's willingness to share it?

In the space of 1,000 or more words, I can't promise to deal with all the answers, but hopefully you'll agree these questions merit further consideration before setting your content or advertising strategy.

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Social sharing buttons improve email click-through rates by 115%

Email marketing provider GetResponse has analysed the influence of social sharing options on email effectiveness, comparing social sharing preferences of email marketers.



It looked at social media sharing via Twitter, Facebook, and LinkedIn in more than 2,200m emails sent by GetResponse customers.

The major outcome was that the number of users who include social sharing buttons in their emails increased to 18.3% - an increase of 40% from last year.

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