Sony has recently began sending out dedicated emails highlighting Pinterest; integrating its own boards & pins into the email and driving traffic to its Pinterest page.
The visual heavy email achieved an open rate 67% higher than Sony's goal, and a 16% higher click-through rate (CTR) than expected.
Previously Sony had trialled including a Pin it button next to its products in a VAIO summer launch email, so users could pin and share directly from the email.
Users pinned from that email 3,000 times.
Let's take a closer look at Sony's Pinterest email strategy..
As of September 2013, three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
There are also many instances where Pinterest has driven more sales than Facebook, which currently sits atop the social media mountain, so it’s clear to that Pinterest is an integral social media channel for retail brands.
It’s very easy for a brand to simply set up a few boards, pin some pretty pictures of their own products, achieve a few hundred thousand followers, dust their hands and walk away.
So which brands are doing something more than that and creating a deeper engagement via Pinterest?
‘Social strategy’; how many times have you heard that cliché?
In many situations it is a confusing buzzword to help agencies generate new business. However, there are instances where a wider strategy for social media is needed.
I would like to share with you a few examples of brands that clearly lack it, to help you avoid similar pitfalls...
For the latest in our posts looking at how major consumer brands make use of social media I’ve decided to take a look at Sony.
The company’s official blurb states that it “participates in social media to listen, learn and share stories of the passionate people who help bring Sony to life.”
The aim is then to learn from the conversations to create better products and services.
But does the company achieve this lofty goal? To find out, here’s a look at how Sony uses Facebook, Twitter, Pinterest and Google+.
This follows on from similar posts looking at Microsoft, Nike, Starbucks, ASOS and The Rolling Stones...
The electronics industry just wrapped another CES, where the latest innovations in televisions, wearable tech, and mobile computing were out in full force.
What can digital marketers infer about the future media landscape from the hardware giants and new startup entrants in consumer hardware manufacturing?
Here are five trends and thoughts on why they are worth following.
After lots of media attention, speculation and intrigue, ICANN today finally revealed which organizations applied for new gTLDs and which gTLDs they applied for.
All told, ICANN received 1,930 applications, well more than the 1,200-plus figure previously cited. Each applicant ponied up $185,000 per application just for the privilege of applying.
Yesterday at Blogworld, Callan Green from Sony Electronics presented Sony's new Pinterest strategy and highlighted how businesses can get started in this growing space.
When you are preparing for the launch of this kind of strategy, it's helpful for your team to begin by using the platform personally. Next, it's important to research existing brand pins in the community. When Sony searched Pinterest, they found a lot of gadgets as they expected but they also found a lot of old school products and pictures of fan made products such as Sony walkman shaped cakes.
By knowing what fans wanted, this allowed the Sony team to plan its potential boards and analyze the assets they already had in its Flickr community, in house and in its archives.
Video games are now a $10bn industry, so it’s no surprise that ad campaigns are becoming more elaborate as developers seek to grow sales in this booming market.
Last week Sony broke new ground by allowing gamers to fire a real machine gun at a set of targets in the desert after logging in through Facebook or Twitter.
It's Friday and with that comes our coverage of the big moves, hires and fires in the US this week.
We've seen promotions from Mercedes-Benz and Sony, while News Corp. has poached a new CEO for Dow Jones and Apple and Dell are looking to expand their retail and software services with new prominent hires.
Sony Pictures Television Ad Sales (SPT Ad Sales) has signed a deal with SocialVibe to bring what it calls 'value-exchange engagement' ads to the Latin American market.
This format allows advertisers to offer consumers rewards such as access to premium content or a donation to a charity in return for their attention, based on an opt-in model.