Posts tagged with 'sports'
Since launching last year Vine has become a firm favourite at Econsultancy as it allows brands to create some really creative content.
However the app also presents a challenge for marketers, as it can be difficult to come up with entertaining and shareable ideas that fit perfectly into the six-second format.
Brands that base their marketing activities around live events obviously have a natural advantage in this respect as there’s always something to point a camera at to capture some behind-the-scenes footage.
I’ve previously highlighted several fashion brands that have begun to use Vine as part of their social marketing, but professional sports are another obvious example of an industry that should be experimenting with the six-second videos.
Professional sports teams in general seem to leave much to be desired when it comes to digital marketing.
They all seem to have overly complicated looking websites with giant splash pages, big background images and loads of advertising.
Many teams also seem to follow no best practices when it comes to email marketing, with hard to find sign-up forms, no segmentation and terrible designs.
There is one sports team which continually scores highly in my books, though: Manchester City Football Club. Here’s what I like.
The BBC today unveiled its new look sports website, which follows the redesign of its homepage in September.
The new look includes replacing the side with top navigation, wider page layouts, and a new colour scheme, which is great if you like yellow and blue.
As always when the BBC makes any changes to its website, opinion is divided...