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Posts tagged with Sports

Adidas creates B2B content to help with recruitment

Adidas' GamePlan A is one of the quirkier corporate websites out there.

It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.

But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.


10 great sports digital marketing campaigns

Sports marketers don't always get it right.

From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.

However, more often, such great subject matter lends itself to great campaigns.

Here are 10 of my favourites.


How US sports leagues use content marketing to increase fans and drive business

Sports leagues understand media better than most. Here's how they're using that knowledge in their content marketing. 


Amplifying the customer experience

Industries ranging from theme parks to sports venues are amplifying the customer experience by diving deeper into data and mining insights that are timely and add value.

Delivering a breakthrough customer experience requires close collaboration between marketing and technology. 

A truly collaborative experience depends on employees throughout the organisation reaching across the aisle and participating in delighting the customers. 

Vine logo

Eight NFL teams getting creative with Twitter's Vine

Since launching last year Vine has become a firm favourite at Econsultancy as it allows brands to create some really creative content.

However the app also presents a challenge for marketers, as it can be difficult to come up with entertaining and shareable ideas that fit perfectly into the six-second format.

Brands that base their marketing activities around live events obviously have a natural advantage in this respect as there’s always something to point a camera at to capture some behind-the-scenes footage.

I’ve previously highlighted several fashion brands that have begun to use Vine as part of their social marketing, but professional sports are another obvious example of an industry that should be experimenting with the six-second videos.


Why Manchester City's emails are premier league quality

Professional sports teams in general seem to leave much to be desired when it comes to digital marketing.

They all seem to have overly complicated looking websites with giant splash pages, big background images and loads of advertising.

Many teams also seem to follow no best practices when it comes to email marketing, with hard to find sign-up forms, no segmentation and terrible designs.

There is one sports team which continually scores highly in my books, though: Manchester City Football Club. Here’s what I like.


BBC Sport website gets mixed reviews

The BBC today unveiled its new look sports website, which follows the redesign of its homepage in September. 

The new look includes replacing the side with top navigation, wider page layouts, and a new colour scheme, which is great if you like yellow and blue.

As always when the BBC makes any changes to its website, opinion is divided...