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Posts tagged with The 7th Chamber

Harvey Nichols Sorry I Spent it on myself

10 UK Christmas adverts with the highest social engagement

Predictably John Lewis currently retains the highest social engagement for Christmas ads, but for how long?

As of 10 December 2013, the John Lewis ‘The Bear and The Hare’ ad has achieved 10.3m views, and just over 1m engagements (likes, shares or comments).

However, its engagement-per-thousand-views (EPM) has dropped to 101, from 393 in four weeks.

This seems logical. The more popular and ubiquitous a video is, the less likely that people will bother sharing it as they feel they’re just adding to the noise of what we’ve already seen. 

Interestingly though, this viral complacency may lead to a pre-Christmas upset. 

4 comments

Is branded content the great equalizer?

Building a well-recognized brand isn't easy, and it isn't cheap either. But is the internet changing that, even if just slightly?

A recent study entitled conducted by YouGov on behalf of social media marketing agency The 7th Chamber hints that the answer might be 'yes'.

3 comments