Posts tagged with The Daily

The Daily learns that tablet-only isn't a publishing strategy

Mobile-first, or web-first? Neither alone is a real strategy for success.

For Rupert Murdoch's News Corp., learning that has proved to be an expensive experience as the media giant has decided to abandon its iPad-only publication, The Daily, after less than two years.

2 comments

The Daily's iPad-only strategy isn't working

Earlier this year, Rupert Murdoch's News Corp. announced that it was making a significant bet on tablet devices.

The bet: that an iPad-only news publication could launch and thrive at a time when many established news publications were struggling to survive.

"New times demand new journalism," Murdoch proclaimed. And with eight figures in investment in The Daily, he stated confidently, "we believe The Daily will be the model for how stories are told and consumed in this digital age".

Half a year later, however, The Daily appears to be off to a slower start than Murdoch may have anticipated.

1 comment

Can 'iPadvertising' save mobile advertising?

The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed iPadvertising, might start to bear fruit not only for mobile advertising, but the advertising industry in general. 

Will mobile advertising finally grow up and be taken seriously with the emergence of the tablet?

7 comments

Super Bowl tech ads: the Monday morning quarterbacking

With the global economy on the mend, and tech companies in particularly feeling confident, tech  companies made sure they got a piece of the advertising action this Super Bowl Sunday.

Particularly notable: the presence of ads from two of the hottest consumer internet startups, and the iPad app that a publishing mogul hopes will blaze a path into the future for news publishers. The presence of the startups brought back memories of the .com boom, in which young, high-flying tech startups flush with investor money spent big bucks to promote themselves to the world.

1 comment

Murdoch's The Daily: can it work?

Yesterday, News Corp. made what many publishing executives hope will be one of the most important announcements in the annals of digital publishing: the launch of the much-anticipated iPad publication, The Daily.

But while subscribing to The Daily is probably accurately described as 'affordable' at 99 cents a week, or $39.99/year, producing the publication isn't. News Corp. has confirmed that its investment to date is already a whopping $30m, and that The Daily will have a weekly overhead of $500,000.

5 comments

Paid content on the iPad is just like on the web: report

Media executives around the world are holding their breath. Rupert Murdoch's bold and risky bet on the iPad is on the way. The ultimate hope: it will prove that the iPad is a viable platform for profitable content distribution. A big part of the 'profitable' part: paid content.

But media executives might not want to hold their breath for too long. According to research firm Knowledge Networks, consumer expectations on the iPad look a lot like consumer expectations on the internet.

2 comments

Murdoch and Branson: blinded by the iPad's glare?

In the run-up to the launch of the iPad, there was a lot of talk about the impact Apple's tablet computing device would have on traditional publishers. For some, including publishing execs, the iPad was seen as potential source of revitalization for newspapers and magazines.

While it remains to be seen whether or not the iPad will be as beneficial to traditional publishers as many hoped, it has become clear that finding success on the iPad isn't any easier than finding success in the broader market.

1 comment