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Great marketing creative is always popular on the Econsultancy blog.
Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.
Here's what brands need to know about the change.
Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.
But thankfully user-generated content is a fairly self-explanatory one.
With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.
Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles.
It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL.
The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period.
I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.
Last week two Twitter accounts, Deadspin and SBNationGif, were taken down after the NFL reported them for sharing its footage.
The footage was, of course, in the form of Vine video, that most popular format for 'real-time' sports clips.
With many sports fans now accustomed to searching Twitter for 'Vine Rooney goal' or similar (insert joke here, UK soccer fans), these DMCA takedown notices are a big deal.
With images and video making up more and more of the content posted to social media, brands are finding they have to change how they use visual media in order to keep up.
There’s a reason your slightly hungover stomach knows exactly what to do when it sees those golden arches: it’s called marketing.
Fast food might be partly responsible for an epidemic of people who can’t fit into plane seats, but we’re not here to debate the morality of peddling cheap and somewhat deadly food to a nation of easily influenced consumers. We're here to talk about content.
It’s time for another roundup, and this time I’m going to cover some of the best branded Vines from the last month.
Today we’re covering everything from the Wimbledon tournament to the 4th of July, along with Gary Lineker’s debut horror film performance (sort of).
July has been a big month for social, with Twitter's sudden removal of its users' wallpaper images and the recent news story about kids being able to delete their cringe-inducing social media posts.
Let’s take a look at some of the best social media campaigns and stories from the past month.
I have worked in social media before, but only as part of a wider role and only really to help out other people here and there.
I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social.