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Posts tagged with Which Test Won

Conversion Rate Optimisation Report

Satisfaction with conversion rates has increased [infographic]

For the first time in four years, satisfaction with conversion has increased.

90% of companies now claim that CRO has increased in importance, with 59% claiming it’s crucial to their marketing strategy.

These findings come from our fifth annual Conversion Rate Optimisation Report, produced in association with RedEye.

The aim of this report is to provide data and a framework to help companies invest their time and resources as effectively as possible, by examining which methods and processes are most likely to yield results.

For a brief overview, RedEye has produced this infographic…

WhichTestWon Homepage

Do bigger images mean improved conversion rates? Three case studies

Profile-Pimp Version BAre your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites. 

I’m not talking about allowing your visitors to click to enlarge images. I’m talking about blowing up the size of your hero shot (the most important image on your page) so it’s much, much bigger.  

Here are three examples from very different marketers to inspire you.

Be sure to share them with your design and testing team.