Posts tagged with Xbox One

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Optimising PPC landing pages for Christmas

During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?

I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.

However I've also realised that PPC ads are for nothing, and a complete waste of searcher's time and an advertiser’s money, if conversion isn’t happening.

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10 excellent video-embedded landing pages

Using video on a landing page can increase conversion by up to 86%.

This statistic comes from a study by EyeView on various ecommerce sites.

In the study, two different variations of the same website were built, with 50% of the traffic being directed to a landing page with an embedded video, the other 50% directed to a page without.

The website that achieved the largest conversion rate (86%) was an online tutoring service. This is clearly the type of company that would naturally benefit from a landing page video, as most of its content is likely to be delivered via that medium anyway. It’s a free ‘sampler’, a way to show how professional and useful your service is before the visitor has signed up for a subscription.

Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it's about a new service or product.

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