Posts in Privacy & data protection

Harnessing martech: Opportunities, trends, and challenges in 2018

Love it or loathe it, technology is becoming increasingly important to marketers. 

Econsultancy has journaled the adoption of marketing technology by brands for many years and our recent Digital Intelligence Briefing survey found that companies with an integrated technology stack are 50% more likely to be 'top-performing' than those with a fragmented approach.

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consent management

What is a consent management platform, and are they needed?

In the lead-up to the implementation of the GDPR on 25th May 2018, you might have noticed a new piece of technology cropping up in the adtech ecosystem: the consent management platform (CMP).

Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website.

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The best digital marketing stats we’ve seen this week

Ladies and gents, welcome to your weekly stats roundup.

This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the Internet Statistics Compendium, too, as always.

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trends in ecommerce

The best Asia-Pacific digital marketing stats from May 2018

It's our latest monthly stats roundup from Asia-Pacific, featuring fascinating insight into search behaviour, consumer attitudes to data privacy and trends in ecommerce.

For more, you can check out the Econsultancy Stats Compendium. Let's get cracking...

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A day in the life of... VP Global Privacy at a customer data platform

We've been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement.

Today it's the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.

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stop

GDPR: Which websites are blocking visitors from the EU?

On the 25th May 2018, the EU’s General Data Protection Regulation (GDPR) went into effect.

Ripple effects from the new regulation were immediately felt across the internet – and not just in the form of a sudden dearth of unwanted emails arriving in people’s inboxes.

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receipt

How does the GDPR impact e-receipts?

If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.

This means the option to have your receipt emailed to you instead of given in paper form. 

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GDPR: The funniest tweets we’ve seen this month

The GDPR day of reckoning is upon us.

Two years (or six months, or two weeks, or ten seconds, depending on your level of preparation) of blood, sweat and tears have been leading up to this moment. 

However you’re feeling about GDPR, we can all agree on one thing: the internet-wide frenzy that the new regulation has plunged us into has resulted in some hilarious tweets. Here are eight of our favourites.

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The best digital marketing stats we’ve seen this week

There’s more stats than you can shake a stick at in this week’s roundup.

It includes news about brand logos, online shopping, search behaviour, and so much more. If that’s not enough, go give the trusty Internet Statistics Compendium a look-see too.

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gdpr stats

The best GDPR stats & surveys we've seen

Unless you’ve been hiding under a rock, you’ll know that GDPR comes into force this Friday 25th May.

You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the role of copywriters to brands displaying UX best practice. 

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GDPR

Facebook's interest-based ad targeting highlights GDPR uncertainty

The GDPR is still a little over a week away from going into effect and already it's clear that there are going to be big disagreements over what compliance actually looks like.

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bob marley

GDPR and email marketing: Everything’s gonna be all right

I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. 

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