Posts in Privacy & data protection

Econsultancy to host free GDPR webinar

The GDPR is enforceable from 25th May 2018. How have marketers been preparing?

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The best digital marketing stats we've seen this week

Settle down for this week’s round up of stats, which includes news about online ads, mobile commerce, customer service, and more. 

The Internet Statistics Compendium is also worth a look, as it’s full of the very latest news and digital marketing data.

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Ask the experts: Blockchain and its use in marketing

Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making an effort to properly understand it.

So here's the article you need – a trio of marketing experts (who use blockchain) helping you to understand the possible use cases, challenges and opportunities of blockchain.

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The GDPR and data portability: What marketers need to know

Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers.

What do marketers need to know?

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10 of the best digital marketing stats we’ve seen this week

We’ve got a real mix of stats for you this week, including reference to everyone’s favourite January topic – the weather. 

So, settle in why don’t you? There’s also news about voice search, online ads, GDPR, and lots more to enjoy. 

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Four ways the blockchain could be applied to digital advertising

The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018.

While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could revolutionize many markets.

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Marketing in the Dark: How organisations are dealing with dark data

According to research, 80% of all the data a company possesses is dark data – i.e. the unstructured and unanalysed data gathered from multiple operations and channels, including the social web, customer service, raw surveys, and more.

This finding comes from Econsultancy’s Marketing in the Dark report in association with IBM, which is based on an extensive survey of more than 1,000 marketers.

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gdpr

Take our GDPR survey and get a free copy of the final report

With the General Data Protection Regulation enforceable from May 25th 2018, Econsultancy has been creating some resources to assist marketers in assessing the impact on their work.

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david fowler, act-on

A day in the life of... a head of digital compliance

Compliance will be one of the more unlikely buzzwords of marketing in 2018.

Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.

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Marketers & the GDPR: Don't panic, here's how to get started

Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.

Here's a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.

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The best digital marketing stats we've seen this week

A change is as good as the rest, and so we’re trying something slightly different this week. 

We’ve cherry-picked some of the best stats around, and paired them with some extra analysis and reading recommendations.  Optional, of course – we’re not going all Miss Trunchbull on you.

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The role of copywriters in a GDPR-ready world

The GDPR will apply to any company that holds data on EU citizens, so affects global as well as European-based companies. 

Those companies that don’t comply with the regulation could face massive fines. And it’s likely that could be more than a few – some estimate that 75% of current marketing data won’t comply with GDPR.

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