influencer marketing

Klout: Where did it go wrong?

As you are probably aware, website and mobile app Klout, which allows users to measure their influence using social media analytics and rewards them for high scores, expertise and influence in particular topics, will be shuttering its service towards the end of this month.

Nine incredibly helpful influencer marketing tools

One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. 

But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?

Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually. 

The three biggest challenges in influencer marketing

The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.

It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. 

But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. 

Why Instagram’s new view counts could boost branded video

Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.

And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.

13 unmissable digital marketing stats from the past week

‘Every accomplishment starts with the decision to read the weekly Econsultancy digital marketing stats round-up,’ is probably my favourite quote of all time.

It should be yours, too, if you want to be the next Bill Gates or Mark Zuckerberg. 

This week we’ve got some delightful digital marketing stats for you, from content marketing salaries to the rise of video, to poor ad viewability, shunned smartwatches, Six Nations rugby and much more.

What motivates influencers? Money, of course

More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand. 

This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.

Four steps to help you own events on Twitter

As a marketer, when you see that watching a puddle in Newcastle has become the biggest event of the week, it’d be a natural reaction to throw your hands up and question the point of factoring in national days, sports happenings, awards ceremonies and the like when it comes to your brand’s annual content marketing calendar.

But as the 4.4m tweets accompanying the recent Golden Globes shows, events are digital content gold.

Three YouTube influencers give their views on brand partnerships

In our post about 2015 content marketing trends, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.  

Brands are increasingly realising the value in partnering with influencers to amplify their message or promote their products. 

I interviewed three influential YouTube vloggers to find out how they like to be approached by brands and what they look for in a brand partner.