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Author: Benjamin Morel

Benjamin Morel
Time is money: how you can make the most of yours

How time tracking can improve productivity and morale

Time tracking is a fact of agency life. You do some work, you record your time. This is logical because you’re charging by the hour: tot up the hours done at the end of the month and you can send an invoice.

But time tracking is something that in-house marketers seem to have never got on with. Surely the only point of doing it is for management to monitor how long your tea breaks take?

If they introduce time tracking, what will the next step be? Rationing of biscuits? A maximum number of loo breaks? 

This idea misses something very important: for some activities tracking time is the only way of measuring and improving return on investment.

And at the end of the day, that’s what your boss (and his boss) care about.

10 comments
Should you focus on your website’s sales performance or on driving traffic?

Online marketing: should you focus on traffic or conversions?

If you are entering the online world for the first time as a business it doesn’t matter whether you are a startup or an established bricks-and-mortar company, you need to choose what to spend your resources on.

So far so obvious; that’s all part of your marketing strategy. But when you’re thinking about that strategy there’s one big, tough question that will almost inevitably come up:

“Should we spend more of our resources trying increase brand awareness or increasing conversion rates?”

The answer to that question is much less obvious than the question itself.

3 comments