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Author: Jacob Ajwani
Jacob Ajwani is a serial startup executive, scaling adoption & utilization of Offermatica, Omniture, Adobe and Cognitive Match. He is enamored with bringing to market tools that have tremendous impact on the KPIs of online marketers.
These endeavors include: pioneering behavioral targeting solutions and A/B testing strategies for Fortune 1000s clients, among them Audi, Steve Madden, Ameriprise, Autotrader, Disney and Conde Nast (Glamour, Lucky, Wired).
Cognitive Match is a technology that easily bolts-onto media buys for the benfit of optimizing creative to visitor profile. Cognitive Match is on a mission to eliminate generic display ads through delivering relevant ads via audience modeling, machine learning and crunching big data.
2013 turned out to be a monumental year for ecommerce.
Twitter, Rocket Fuel and Criteo IPOed. Online sales closed at record highs, with more and more transactions taking place by consumers on smartphones and tablets.
Overstock.com committed to become one of the early adaptors of Bitcoin as a method of payment. And in an economy traditionally dominated by finance and real estate, tech has become New York City’s second largest sector, cementing its status as Silicon Alley.
So what’s new for 2014? I asked my friends in New York’s digital community to share their predictions of how the marketers’ world may be affected as it relates to global ecommerce trends, mobile’s continued prowess, and emerging acquisition strategies. Here’s what they had to say.