Author: Jeff Rajeck

Jeff Rajeck

The digital transformation of Accent Group: A retail case study (part 3)

Accent Group, which operates 445 stores across nine different retail brands in Australia has recent and wide-ranging experience of digital transformation. 

Mark Teperson, Chief Digital Officer of Accent Group shared many details of their journey in a recent interview with Econsultancy and revealed the challenges the group encountered along the way.

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platypus

The digital transformation of Accent Group: A retail case study (part 2)

In part one of this case study, Mark Teperson, Chief Digital Officer of Accent Group spoke about the company's digital transformation journey and some of the characteristics of a successful transformation.

In part two, we discuss the motivations for digital transformation, some of the challenges the company faced and how to measure success.

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accent group

The digital transformation of Accent Group: A retail case study (part 1)

In a recent Econsultancy report, Digital Transformation in the Retail Sector, most retailers indicated that they were well on their way toward achieving key goals of digital transformation.

More than half of the respondents stated that they were at least working on a 'single customer view' (59%) and 'customer journey analysis' (56%).

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Join our Asia-Pacific webinar: The State of Ecommerce Marketplaces in Southeast Asia and Taiwan

Southeast Asia remains an underrated market for global brands.

Dwarfed by rivals India and China, the 6 large economies which make up Southeast Asia are easily overlooked by brands trying to get a foothold in Asia-Pacific. 

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success

What brand marketers and agencies need from each other

Long before WPP's current woes, it has felt like the relationship between brands and agencies is in a state of terminal decline.

Brands have been complaining that agencies are not delivering on their promises and agencies are always saying that brands lack the strategic thinking to provide useful direction.

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data

What now for data-driven marketing?

In a late-2017 Econsultancy survey, one in six brand marketers stated that "data-driven marketing that focuses on the individual" was "the single most exciting opportunity" for their organisation.

Following the Cambridge Analytica/Facebook scandal, though, things have changed. Concerns about public sentiment now override maximizing the use of consumer data, leaving data-driven marketing with an uncertain future.

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strategy image

Marketing in 2018: Too tactical and not strategic enough?

Much is written about marketing 'strategies' and 'tactics', and these two terms are often used interchangeably.

Doing so is not usually a problem (we all know, for example, what search marketing is whether it's called a strategy or a tactic), but it is useful to distinguish strategies and tactics when trying to identify marketing trends.

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What does the backlash against 'fake news' in Asia mean for the region's marketers?

The controversy which started with the alleged misuse of Facebook user data by Cambridge Analytics continues unabated.

Facebook's CEO, Mark Zuckerberg, is due to testify before the US Congress sometime this month and brands are pulling spend and reportedly shuttering their Facebook pages.

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Join our Asia-Pacific webinar: Digital Transformation in the Retail Sector

Digital has forever changed the retail customer experience.

Heightened consumer expectations have increased the pressure for brands to adapt to remain competitive, in an already hyper-competitive environment.

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How publishers in Asia-Pacific are taking on Google and Facebook

Competing with Google and Facebook for ad revenue is a worldwide problem for publishers, but in Asia-Pacific's fragmented media market the situation is even more dire.

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Three marketing trends for Asia-Pacific in 2018

Econsultancy recently published a helpful guide to 2018 marketing trends, Opportunities and Challenges for Marketers in 2018.

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From growth to soft skills, where professional marketers should focus

Search for 2018 marketing trends and you will find plenty of posts about which social media platforms are on the rise, what SEO factors are most important this year, and how chatbots are 'taking over the world'.

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