Author: Jeff Rajeck

Jeff Rajeck

WPP's Connie Chan: Brand leaders should "adopt brand challenger strategies"

On Friday, August 17th, in Singapore, Econsultancy is hosting an afternoon event which will feature talks by some of the top marketing talent in the region.

We're calling the event 'Digital Divas' as, unlike our other events, this one will feature fresh insights exclusively from women in senior marketing positions. For those in Singapore, you can book your spot here.

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Marketing science expert Astha Kalbag: "I don't think marketers should fall in the trap of 'proving' ROI"

'Digital Divas 2018' is an Econsultancy Asia-Pacific event being held in Singapore on Friday, August 17th and will feature the thought leadership of women in marketing.

For those who are able to attend, please click here to book your spot. For those who cannot attend, or are interested in finding out a bit more about it, Econsultancy has conducted short interviews with each speaker to find out their thoughts on the marketing landscape and their views on how senior marketers can progress in their careers.

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NTUC Income's Jennifer Villalobos: The definition of brand as we know it "is completely lost"

Jennifer Villalobos is a true 'digital diva'. After a decade of leadership roles at Google, Ms. Villalobos now heads Digital Business & Strategic Partnerships at one of Asia's largest insurance firms: NTUC Income.

For those in the Singapore region, Ms. Villalobos will be discussing some of her experiences, offering insights about the digital landscape and even giving some career advice at our upcoming event 'Digital Divas' on Friday, August 17th.  Click here to find out more and request your seat!

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Cresco Data's Anna Trybocka on brand leadership: "It's not good enough these days to just make money"

On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.

The event, 'Digital Divas', is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends.  Those interested in attending can request their seat here.

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How ecommerce businesses are surviving in 2018

It's not easy being an ecommerce business these days.

Customer expectations are rising, margins are razor-thin and all face the threat of Alibaba or Amazon entering their market at a moment's notice.

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customer acquisition

What common acquisition problems are marketers facing?

Econsultancy regularly goes 'out into the field' and hears what is on brand marketers' minds.

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Digital leader Rosemary Lising on marketing strategy & brand leadership

One of the unique aspects of Econsultancy events is that they focus on having marketers speak to other marketers.

Whether its roundtable discussions, webinars, or more standard speaker/audience get-togethers, marketers get to hear from other people in their industry about the latest trends, best practices, and frustrations with the industry.

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Five novel ways marketers are harnessing technology to improve results

Technology has been an essential part of the marketing toolkit for decades.

How marketers use technology to achieve their objectives, though, is constantly changing. As new channels emerge and consumers develop new behaviors, brands have to change how they harness data, computing power and analytics to keep current.

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Optimizing the customer journey: How marketers are overcoming obstacles

Optimizing the customer journey is regularly at the top of the list when we ask marketers about their priorities.

A survey of brand marketers in our recent Digital Intelligence Briefing revealed that more marketers feel that 'optimizing the customer journey across multiple touchpoints' will be 'very important' (71%) than any other initiative on the list.

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The digital customer experience must be holistic & data-led without compromising privacy

Customer experience (CX) is a broad term which can cover many areas: Acquisition, content, conversion, and, of course, ongoing customer service.

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Three ways brands overcome obstacles to connect with customers

Some marketers find it relatively easy to connect with their customers. They have a well-researched customer base, established workflows and enough data to gauge success to a reasonable level.

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An interview with influencer platform CEO, Evangeline Leong

Econsultancy often invites guest speakers to events who can help our audience, marketers, achieve digital excellence.

In Asia-Pacific, though, we noticed that we were missing one key thing.

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