Author: Jeff Rajeck

Jeff Rajeck

How digital transformation can revolutionise marketing

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.  

At a recent Econsultancy event, delegates were offered insights by an industry expert into how digital transformation can transform marketing on its own.

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How to get started with design thinking

Econsultancy has covered design thinking a number of times.

And while these posts offer a great introduction to the whatswhys, and hows of the topic, it often helps to get the perspective of a practitioner in order to put all the pieces in order.

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Programmatic has become problematic: Here's what marketers can do about it

Programmatic ad buying has been growing year on year, despite being plagued with scandals.

Whether its click fraud, brand safety, data privacy, or viewability it seems that every time programmatic is mentioned that it's because it is causing some major headache for marketers.

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Four search engine marketing updates busy marketers might have missed

Google is changing so often these days that many marketers struggle to keep up-to-date.

Just looking at all of the Google algorithm updates is enough to give anyone a headache.

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Email marketing must be mobile, automated & personalised to deliver ROI

According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel.

The annual Email Marketing Industry Census in association with Adestra, offers insights into what marketers are doing globally through a survey of 1,200 marketers. At a recent Econsultancy event in Singapore hosted by NTUC, we reviewd these key insights.

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Amazon scales up in Asia-Pacific: How can local retailers prevent showrooming?

The Amazon effect is now well-known in the West. Wherever the company opens up, consumers benefit with an improved online shopping experiencee, but established retailers see revenues evaporate.

Amazon is now eyeing several markets in Asia, can retailers in the region survive?  New research offers some tips - and some hope.

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Are there signs of hope for Twitter in Asia-Pacific?

Twitter has become a bit of punching bag for social media critics lately. User growth has stalled, revenues are down and many are starting to question its cultural relevance.

Here are some stats:

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Three takeaways for Asia Pacific from Mary Meeker's Internet Trends 2017 report

Mary Meeker's Internet Trends report is a highly-anticipated presentation which is now delivered at the annual Code conference.  

In it, the Silicon Valley VC Partner Mary Meeker gives a breathtakingly comprehensive overview of the state of the Internet covering a wide range of topics include online advertising, interactive games, and how digital media is influencing healthcare.

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Three risky customer experience (CX) initiatives

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*.

But improving customer service comes at a cost. Besides the time and effort required, sometimes marketers need to take risks to make their company more customer-centric. Here are three examples of companies who have taken a leap in the name of CX innovation.

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Three great sources for mobile consumer data (and why they are so great)

While it's interesting to see the extent of mobile's influence nowadays, reports which talk about mobile in general are useful only to a point.

For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but when trying to decide how a brand can serve the mobile consumer more effectively, more granular data is needed.

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Has WeChat beaten Facebook to the enterprise?

Social media in the workplace has not been terribly successful.

Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a work-based social network. And no other platform has even gotten close.

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The top four technologies for improving customer experience in India

Managing the customer experience in our multi-device, multichannel world provides a significant challenge to marketers.

Consumers engage with companies according to their preferences, not necessarily in ways that are best for the brand.

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