Author: Jeff Rajeck

Jeff Rajeck

What Western brands need to know before joining China's massive ecommerce economy

Singles' Day (11/11) is upon us once again.

For those not yet aware of it, Singles' Day is China's annual ecommerce day which yielded $17.8 billion in gross sales in 2016. (As a reference, Cyber Monday in the US only grossed a measly $3.45 billion that year).

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How brand marketers can improve their agency relationships

One of the key roles of brand marketers these days is to select and work with agency partners.

Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.

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The five things marketers must do to prove digital marketing ROI

The transition from traditional to digital marketing has proved to be a mixed blessing for marketers.

From one angle, digital has been great for marketers. The digital metrics we get from digital platforms help us optimize our campaigns and improve outcomes to a great extent.

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From zero to CMO: Five essential steps

Almost everyone is planning their next career move and they often think about what they need to do to make it happen.

Some, however, have a longer time horizon and bold ambitions. They may be writing email copy now, but they have visions of becoming the chief marketing officer (CMO) one day.

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Six things marketers should do to improve their return on relationships (ROR)

Today's marketers appear to be fixated on one type of return, return on investment (ROI).

There is, however, another type of return which may be equally as important to a brand's future financial health, their return on the goodwill they develop with their customers or their return on relationships (ROR).

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Working on omnichannel? Here are five things you need to know

One of the last frontiers of digital marketing is joining up online and offline channels, also known as 'omnichannel marketing'.

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Four challenges content marketers face every day and how they overcome them

The internet is full of all sorts of reports and posts which aim to help brands with their content marketing.

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Four things to know about agile marketing before you try it

It's that time of year again. That time when marketers look at what they've accomplished this year and think, should we be doing things differently?

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10 top tips for those getting started with marketing automation

Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.

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Three promising signs that companies are finally starting to appreciate CX

For years it has felt like we're stuck at the beginning of the journey toward improving customer experience (CX).

We know what we want to achieve (great CX), we have plenty of ideas about how to do it, yet very few of our organisations have truly aligned their objectives with the customers'.

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The four habits of successful data-driven marketers

As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.

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The single best way to improve your online advertising

One of the most popular topics at Econsultancy events is online advertising.

Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on programmatic buying.

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