Author: Paul Hewett

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How should non-EU businesses prepare for the GDPR?

On 14 April 2016 something big happened in the European Parliament that will have wide-reaching implications for marketers and businesses across the world. For those in the know here in APAC,  this ‘thing’ is a source of deep concern.

A recent survey by Veritas indicates 90% of businesses in Singapore are concerned and of those businesses 20% believe it may result in business failure.

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