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Author: Stefan Tornquist
Stefan Tornquist is an experienced entrepreneur and researcher into digital marketing and business. Stefan has authored over 100 studies into a wide range of online marketing tactics, including many comissioned by leading technology companies, including Adobe, Google, IBM and Microsoft.
In 2010, Stefan joined Econsultancy as research director (later Vice President, Research) for the US. Econsultancy is a publisher of research and best practice information, with 200,000 global subscribers and offices in London, New York and SIngapore.
Tornquist is frequently quoted in the trade, business and mainstream press. His commentary has been featured in the Wall St. Journal, Business Week, AdAge and many other publications. He's been a guest on CNBC's Street Signs and multiple NPR programs. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at many corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on its Membership Board.
Research: Three lessons from the most successful marketers
A new study, conducted in partnership with Google, explores how the use of data and analytics within modern marketing is evolving to accommodate a fluid, changeable reality.
The study (The Customer Experience is Written in Data) uses the insights of more than 700 executives at large consumer-focused brands to look for advantages to be gained and pitfalls to avoid in creating and executing a marketing data strategy.
Three secrets to leading in customer experience: Customer-focus, speed and the profit motive
Over a series of posts, we’ve looked at the evolution occurring in marketing measurement and how it can better reflect and contribute to the larger business.
In this final piece, we take a look at the broad topic of customer experience and how measurement is a factor in leaders’ success.
An audience of individuals: Leading marketers are investing in a first-party future
Personalization has always been a core value in digital marketing, but the reality never quite caught up with the promise. Finally that appears to be changing.
The technologies for one-to-one experiences and marketing are available to a wide market and, perhaps more importantly, the capability is seen as a strategic advantage in response to the growing power of the consumer.
Reorienting to the customer journey: Three lessons from successful brands
There’s a lot we don’t know about customer behavior and motivation.
Even though there has never been more information about what they’re thinking and doing, marketing is challenged by a buying process that jumps back and forth between the online and offline spheres and often involves multiple devices.
Digital transformation heats up in FSI as leaders compete for future
Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products.
To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching Digital Transformation in Financial Services, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors.
Research: Three ways leading marketers are using measurement to grow
Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world.
Defining a new approach to measurement: Four top findings from new research
The practice of modern measurement is evolving to catch up with the mobile customer.
What is the role of marketing agencies in data management?
We’ve just published our latest best practice guide, entitled ‘The Role of the Agency in Data Management.’
The report looks at the challenges and opportunities for agencies that want to become trusted stewards of their clients’ data.
I sat down with the author, Chris O’Hara, to find out more.
Three universal lessons in marketing transformation from healthcare: new report
Organizing Healthcare Marketing in the Digital Age is about a unique industry with arcane rules and Byzantine politics, but we’ve pulled out three lessons that apply to any business.
How should we approach the mobile CX? #1Topic4Minutes
What if we're thinking about mobile in the wrong way?
In this short video, we use stats from Econsultancy's Internet Statistics Compendium to explore how to overcome the challenge of merchandising on the small screen.
Three insights into B2B marketing from our trends report
The forces that have reshaped the consumer sector are increasing in B2B, demanding that marketers respond with a new emphasis on the customer experience.
Our new report B2B Digital Trends, conducted in partnership with Adobe, explores the practical and philosophical shift occurring in business-to-business marketing.
Although every industry is changing at its own pace, there is universal movement toward an approach that looks more and more like consumer marketing.
The report looks at B2B in general and more specifically at the healthcare, manufacturing, technology and professional services industries.
In this post we’ll highlight three takeaways around the B2B shift toward customer experience…
Video short: Meet the Data (free report and webinar invite)
In this four minute video, we introduce our new research paper The Promise of First-Party Data, conducted in partnership with Signal.